Semrush
Semrush: SEO research, AI search visibility and content tools
Semrush combines keyword and competitor research with website audits, rank tracking and AI search visibility. Its separate Content Toolkit adds AI article drafts, optimisation and publishing tools for content teams.
Free plan availableAccount required
- Access
- Free and paid plans
- Example plan
- EUR 134.21 / monthSEO
- Available on
- Web
Search research and AI visibility across your marketing
Semrush gives SEO teams a shared place for keyword research, competitor analysis, backlink research, website audits and daily rank tracking. The SEO plan focuses on these foundations with limited AI visibility reports. Starter, Pro+ and Advanced combine SEO with broader AI Search tools; higher tiers expand tracked websites, keywords and prompts. Pro+ also adds historical SEO data and multi-location tracking.
AI Visibility includes competitor reports, prompt research, brand sentiment and daily monitoring of selected questions. These serve different purposes: broad research helps discover topics, while prompt tracking follows the questions and locations a team chooses. Brand Performance reports update weekly. Search volumes and AI visibility scores are Semrush metrics built from its datasets and sampled responses, rather than a record of every private chatbot conversation.
The separate Content Toolkit brings topic ideas, SEO briefs, article generation and optimisation into a chat and board workspace. Writers can revise drafts, apply a brand voice and repurpose articles into social posts or email. Publishing connections include WordPress, Mailchimp and Semrush Social Poster, with Canva visuals and Google Docs transfers. Its allowance for standard articles is separate from the five monthly SEO-boosted articles that use additional search-result analysis.
For agencies and larger teams, paid user access, reporting and specialist toolkits extend the main subscription. Advanced includes API data integration; Starter and higher include MCP access. A team needing content creation, local marketing or additional reporting should budget for those subscriptions alongside its SEO plan. Subscription and usage limits apply separately to each part of the platform.
Best for
- SEO teams researching competitors and keywords
- Brands monitoring AI search visibility
- Agencies managing multiple websites
Limitations
SEO, AI Search and Content subscriptions have different features and allowances. Paid trials require a card and convert to a subscription unless cancelled; exports are disabled during trials. Vendor scores and traffic estimates do not establish actual rankings or business results.
Semrush features
Keyword and competitor research
Explore search demand, competing websites and backlinks alongside daily rank tracking.
Website and AI search audits
Review technical site issues; combined SEO and AI Search plans add AI-ready audit checks.
AI visibility and prompt tracking
Monitor selected questions, brand mentions, citations and competitor presence across supported AI platforms.
AI article creation
The separate Content Toolkit turns topics and briefs into editable article drafts.
Brand voice and repurposing
Use content voices and convert articles into social posts or emails within Content Toolkit.
Integrations and reporting
Connect publishing and reporting tools, with tier-specific MCP and API access.
Semrush pricing
Free plan available. Subscription plans. Visit Semrush for full plan details and current offers.
Example plans.
SEO
EUR 134.21 / month
Current regional SEO and AI Search subscription
Plan details
5 websites; 500 daily tracked keywords. Limited AI reports. Extra users and specialist toolkits cost separately.
Starter
EUR 190.84 / month
Current regional SEO and AI Search subscription
Plan details
5 websites; 500 keywords; 50 daily tracked prompts. Extra users and specialist toolkits cost separately.
Pro+
EUR 286.74 / month
Current regional SEO and AI Search subscription
Plan details
15 websites; 1,500 keywords; 100 daily tracked prompts. Extra users and specialist toolkits cost separately.
Technical specifications
Marketing and SEO
| Feature | Semrush |
|---|---|
| Marketing workflow | SEO research, rank tracking and audits; AI visibility reports and selected-prompt monitoring; separate AI content creation.Features vary across SEO, combined plans and specialist toolkits |
| Optimisation data sources | Vendor search datasets, estimated topic volumes and sampled AI responses. Broad AI research differs from custom-prompt tracking.AI Visibility research and selected-prompt monitoring |
| Brand controls | Up to 50 writing voices in Content Toolkit. AI Brand Performance is scoped by selected domain, language and location.Content Toolkit; AI Brand Performance has a separate subscription scope |
| Publishing integrations | WordPress, Mailchimp, Social Poster and Canva connections; Google Docs transfer. MCP access in Starter and higher; API integration in Advanced.Publishing connections require Content Toolkit |
| Projects and usage limits | SEO/Starter: 5 websites and 500 keywords. Pro+: 15/1,500; Advanced: 40/5,000. Combined plans add 50/100/200 prompts. Content Toolkit: 5 SEO boosts/month.SEO and AI Search limits; Content Toolkit purchased separately |
| Tracked keywords (keywords) | 500SEO or Starter; daily tracked keywords |
| API access | SupportedAdvanced API data integration; API units and specialist subscriptions have separate terms |
Semrush alternatives
Ahrefs offers search and backlink research, Surfer centres on article optimisation, and Frase combines content creation with publishing and monitoring.
Ahrefs
Keyword, backlink and competitor research with auditing and AI visibility tools.
Compare with SemrushSurfer
Content editing, research-informed optimisation and selected-prompt AI visibility.
Compare with SemrushFrase
Content research, writing, publishing and AI visibility in one platform.
Compare with SemrushSemrush FAQs
Is Semrush free?
A limited Free account requires no card and includes one demo project and ten daily reports. This is separate from the seven-day trial of eligible paid subscriptions.
Does Semrush require a card for its free trial?
Yes. Semrush checks the card with a nominal refundable charge. The selected paid plan starts after the trial unless cancelled, and data exports are disabled during the trial.
Does the SEO plan include full AI search tracking?
It includes limited AI reports, without a dedicated prompt-tracking allowance or per-domain Brand Performance. The combined Starter, Pro+ and Advanced plans add broader AI Search features.
Is AI article creation included in every Semrush plan?
The Content Toolkit is a separate subscription. It includes standard article generation and five SEO-boosted articles per month, with additional boosts available at extra cost.
Does the standalone AI Visibility Toolkit have a free trial?
The standalone AI Visibility Toolkit does not offer a free trial. That differs from eligible combined SEO and AI Search subscriptions.
Can Semrush guarantee higher rankings or AI citations?
No. Its research, audits and scores can inform decisions, but they do not establish actual search rankings, AI citation coverage or traffic gains for a website.
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