Frase
Frase: AI content writing, SEO and AI visibility
Frase combines search research, AI writing and content optimisation with publishing and AI visibility tracking. Develop new articles, refresh existing pages and monitor where your brand appears in AI answers.
Free trial availableAccount required
- Access
- Free trial available
- Example plan
- USD 49 / monthStarter
- Available on
- Web
Content research, writing and publishing in one platform
Frase brings the stages of content production together. Research search results, identify related topics, prepare briefs and develop drafts with AI assistance. The editor scores content for SEO, GEO and authority signals, with recommendations for topics, structure, metadata and supporting evidence. These are Frase’s own assessments, rather than Google ratings or promises of higher rankings.
Existing content can be imported from a URL, pasted text or HTML, connected Notion and Google Docs accounts, or a connected CMS. Keyword Research examines competing search results; the Checklist organises topic coverage, headings and evidence. Authors can edit directly or use AI revisions. It suits teams maintaining a library of articles as well as those writing new ones.
Brand voice profiles combine writing samples, tone, formality, audience and company context. Preferred vocabulary and terms to avoid guide new drafts and revisions. Separate profiles can represent different brands or channels, subject to plan limits. Existing style notes can be brought in from Notion or Google Docs. A voice profile guides writing; it does not certify factual accuracy or legal compliance.
AI Visibility tracks chosen questions, brand mentions, cited URLs and competitors. Prompts can target different countries and buying stages, with daily monitoring and alerts. Frase also connects to WordPress, Webflow, Sanity and Wix, and offers its own CMS. Content Guard monitors declining Google performance and proposes revisions for approval. Automatic changes require opt-in; AI Visibility itself monitors and alerts rather than automatically rewriting content.
Best for
- Content marketers writing and refreshing articles
- SEO teams tracking search and AI citations
- Agencies managing several client websites
Limitations
Article, audit, monitoring and API allowances are separate. Content scores are vendor assessments. Publishing automation requires opt-in, and draft claims still need editorial review.
Frase features
Search research and content briefs
Research competing pages, related topics and article structure before developing a draft.
SEO and GEO content editing
Revise new or imported writing with topic, structure, metadata and evidence recommendations.
Brand voice profiles
Guide drafts with writing samples, audience, preferred vocabulary and terms to avoid.
AI citation monitoring
Track brand mentions, cited pages and competitors for selected prompts and markets.
CMS publishing
Connect WordPress, Webflow, Sanity or Wix, or publish through FraseCMS.
Content decay monitoring
Content Guard identifies declining Google performance and proposes updates for approval.
Frase pricing
Free trial available. Subscription plans. Visit Frase for full plan details and current offers.
Example plans.
Starter
USD 49 / month
Current platform subscription
Plan details
Included seats and monthly article allowance vary by plan. Optional add-ons and enabled overages cost extra.
Professional
USD 129 / month
Current platform subscription
Plan details
Included seats and monthly article allowance vary by plan. Optional add-ons and enabled overages cost extra.
Scale
USD 299 / month
Current platform subscription
Plan details
Included seats and monthly article allowance vary by plan. Optional add-ons and enabled overages cost extra.
Technical specifications
Marketing and SEO
| Feature | Frase |
|---|---|
| Marketing workflow | Search research, briefs, AI article writing, content optimisation, publishing and performance monitoring.Current product; feature scope stated in the fact |
| Optimisation data sources | Search results, imported pages, connected Search Console data and selected AI-monitoring prompts. SEO/GEO scores are vendor assessments.Current product; feature scope stated in the fact |
| Brand controls | Writing samples, tone, audience, company context, preferred vocabulary and terms to avoid; profile allowances depend on plan.Current product; feature scope stated in the fact |
| Publishing integrations | WordPress, Webflow, Sanity and Wix publishing; FraseCMS; Notion/Google Docs imports; MCP, CLI and API access.Current product; feature scope stated in the fact |
| Projects and usage limits | Starter: 1 seat, 1 site, 10 articles/month. Monitoring, audit, other AI actions and API requests have separate quotas.Current product; feature scope stated in the fact |
| Content allowance (articles per stated period) | 10Starter; articles per month |
| API access | SupportedAPI/MCP/CLI included with plan-specific request limits |
Frase alternatives
MarketMuse specialises in topic planning and briefs, Surfer focuses on content optimisation, and Ahrefs offers broader keyword, backlink and website research.
MarketMuse
Topic clusters, content inventories and detailed briefs for editorial planning.
Compare with FraseAhrefs
Keyword and backlink research, website audits and AI visibility tools.
Compare with FraseFrase FAQs
Is Frase free?
The full platform has a seven-day trial without a card. Its free Answers widget and included CMS hosting are separate from an ongoing free AI-writing subscription.
Can Frase improve articles I already published?
Yes. Import a webpage, paste writing, or bring in content through Notion, Google Docs or a connected CMS. The editor provides research, coverage and structure recommendations alongside AI revisions.
Does Frase publish automatically?
Publishing starts with review. Automatic publishing must be enabled for a content type; Content Guard’s automatic application also requires opt-in. AI Visibility monitors and alerts without automatically changing content.
Which AI search platforms can Frase monitor?
Coverage depends on the plan. Starter includes ChatGPT and Google AI; Professional adds Perplexity; Scale adds Claude and Gemini. Tracking focuses on your selected prompts, rather than every private user conversation.
Are Frase content scores Google ranking scores?
No. SEO, GEO and authority scores are Frase’s assessments of a draft. They help identify possible improvements but do not establish a Google quality rating or guarantee rankings or AI citations.
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