Looka
Looka: AI logo design and brand kits for small businesses
Looka turns a business name and design preferences into logo options, then carries the chosen identity into branded templates. Buy logo files once, or subscribe to a Brand Kit for business cards, social graphics and other recurring brand content.
Paid plansAccount required
- Access
- Paid access
- Example plan
- USD 96 / yearBrand Kit
- Available on
- Web, Mobile
A logo and a consistent set of business graphics
Looka focuses on identity design rather than a general-purpose creative canvas. Start with a company name and visual preferences, explore logo options, and adjust the font, colours, symbols and layout. Creating and saving previews is free; downloading a usable logo package requires payment.
The package determines the files you receive. Basic supplies one PNG with a coloured background at 1000×1000 pixels. Premium adds high-resolution PNG and vector formats including SVG, EPS and PDF, plus transparent and monochrome variations. These are logo files, not a subscription to all of Looka’s branded templates.
Brand Kit extends the logo into more than 300 templates, including social graphics, business cards, letterheads, invoices and brand guidelines. Its editor allows text, image, colour and layout changes. The Web subscription adds an AI-generated website. Mobile editing supports basic text changes, image adjustments and PNG/JPG/PDF downloads; font formatting and adding design elements require the desktop web editor.
Purchased logos remain editable, but the company name is locked in the self-service editor. Looka offers a one-time support-assisted name change for a typo or rebrand. Cancelling a Brand Kit ends template access after the paid term while retaining logo rights and logo editing. Looka’s ownership statement applies to the complete logo; individual library symbols and fonts are not exclusive.
Best for
- Small businesses creating their first logo
- Founders who need matching business and social templates
- People buying downloadable logo files without a design subscription
Limitations
Free previews do not include downloadable logo files. Basic lacks vector and transparent-background files. A purchase covers one brand, and company-name changes require support. Brand Kit access ends with the subscription; individual logo elements are not exclusive.
Looka features
AI logo options
Explore identity designs from a business name and visual preferences.
Logo customization
Adjust fonts, colours, symbols, spacing and layouts.
Vector logo packages
Premium includes SVG, EPS and PDF alongside raster files.
Automatically branded templates
Carry a logo into business cards, social graphics and stationery.
Brand Kit editing
Change text, images, colours and design elements in the desktop web editor.
Optional website bundle
Brand Kit Web adds an AI-generated website to the brand package.
Looka pricing
Paid plans. Subscription plans. Visit Looka for full plan details and current offers.
Example plans.
Brand Kit
USD 96 / year
Current documented product
Billed annually.
Plan details
Annual subscription for one brand; 300+ templates. Kit access ends after cancellation takes effect; logo rights remain.
Brand Kit Web
USD 129 / year
Current documented product
Billed annually.
Plan details
Annual subscription; Brand Kit plus AI-generated website. Logo-only purchases are separate one-time options.
Technical specifications
Graphic design
| Feature | Looka |
|---|---|
| Design output types | Logo files; subscribed Brand Kit business cards, social graphics, stationery and guidelines. Web bundle adds a website. |
| Editable layers and layout | Logo fonts, colours, layout and symbols; company name locked after purchase, with one support-assisted change. Mobile brand editing is limited. |
| Export formats | Basic: one 1000 × 1000 PNG with a coloured background. Premium: high-resolution PNG/EPS/SVG/PDF and transparent/monochrome variations. |
| Brand controls | 300+ automatically branded templates and guidelines; kit assets refresh after logo edits. Subscription covers one brand. |
| Commercial-use rights | Purchased complete logo may be used commercially. Individual symbols/fonts are nonexclusive; purchase does not register a trademark. |
Looka alternatives
Kittl offers more manual graphic and typography controls; Canva and Adobe Express support broader visual content.
Kittl
Editable typography, vector graphics, packaging and merchandise designs.
Compare with LookaAdobe Express
AI-assisted graphics and everyday branded content with Adobe assets.
Compare with LookaLooka FAQs
Is Looka free?
Designing, previewing and saving logo concepts is free. Downloading usable logo files requires a paid package, and Brand Kit templates require a subscription.
Can I buy a Looka logo without a subscription?
Yes. Basic and Premium are one-time logo purchases. Brand Kit and Brand Kit Web are separate annual subscriptions.
Can I change my company name after buying a logo?
The name is locked in the self-service editor after purchase. Looka offers one support-assisted name change for a typo or rebrand; other design changes remain available.
Do I keep my logo after cancelling Brand Kit?
Yes. Looka says logo ownership and editing remain after the paid term ends. Access to the Brand Kit itself ends when the subscription expires.
Is this your product? Claim this page to update your listing.