Jasper
Jasper: branded AI content for marketing teams
Create branded marketing content with Jasper’s Canvas workspace, company knowledge and specialised AI agents.
Paid plansAccount required
- Access
- Paid access
- Example plan
- USD 69 / user / monthPro monthly
- Available on
- Web, API
A shared writing workspace built around the brand
Jasper brings company context into AI-assisted marketing content. Rather than starting every draft with a description of the business, a team can reuse its voice, knowledge and audience information. Canvas provides a workspace for developing a campaign, editing its copy and adapting material for different channels. This makes Jasper particularly relevant to organisations producing a regular stream of branded content with several people involved.
Brand Voice uses existing writing to guide tone and phrasing. Knowledge assets add information about the company or its products, while Audiences shape the intended reader. These controls address consistency: they can help several drafts sound as though they belong to the same business. They do not independently verify a factual claim or replace an editor’s judgement. Pro provides a limited set of these context assets; Business expands the shared context and adds style-guide controls.
Business extends the platform beyond individual drafting through custom agents, Grid, API access and advanced research, translation and optimisation actions. Jasper’s GEO tools also examine brand visibility and content opportunities in AI answers. Those capabilities have different access and usage terms from the core writing workspace. For a team deciding between Pro and Business, the practical distinction is the required collaboration, company context and advanced actions, alongside the number of users.
Best for
- Marketing teams producing content for several channels
- Brands maintaining a consistent voice
- Organisations connecting content creation to shared company knowledge
Limitations
Brand context helps with consistency but does not establish factual accuracy. Business features and advanced-action credits are separate from Pro’s core writing access. The payment-required trial converts to a subscription unless cancelled.
Jasper features
Canvas for campaigns and content
Develop drafts and repurpose marketing material within a shared content workspace.
Reusable Brand Voice
Use sample writing to guide the tone and phrasing of future content.
Company knowledge and audiences
Bring product information and reader context into drafts through reusable IQ assets.
Specialised marketing agents
Use task-specific agents, with custom agents and advanced research or optimisation available through Business.
GEO and enterprise access
Explore AI-answer visibility through eligible GEO features; Business adds API access and enterprise administration.
Jasper pricing
Paid plans. Plans priced per user. Visit Jasper for full plan details and current offers.
Example plans.
Pro monthly
USD 69 / user / month
Jasper
Plan details
One seat; 2 Brand Voices, 5 Knowledge assets and 3 Audiences. Monthly billing.
Technical specifications
Writing and translation
| Feature | Jasper |
|---|---|
| Writing workflow | Canvas combines planning, drafting, editing and repurposing marketing content. Core marketing agents provide task-specific assistance.Pro and Business |
| Languages | The pricing page lists support for more than 30 languages. Specific agent and translation capabilities depend on the plan.Published product coverage |
| Style and terminology controls | Brand Voices, Knowledge assets and Audiences provide reusable company context. Business adds style-guide controls and broader shared context.Pro: 2 voices, 5 assets, 3 audiences; Business differs |
| Document integrations | Web workspace with Chrome and Edge extension access. Business includes API access and team administration.Browser access; API on Business |
| Usage and document limits | Pro includes one seat and core content creation. Business uses shared credits for advanced actions; ordinary content creation and advanced-action credits have different terms.Current plan and credit structure |
Marketing and SEO
| Feature | Jasper |
|---|---|
| Marketing workflow | Plan, draft and repurpose campaign content in Canvas. Business supports custom agents, Grid and advanced research, translation and GEO actions.Features vary between Pro and Business |
| Optimisation data sources | Company Knowledge assets, brand voices and audiences supply context. Research and GEO features add external analysis on eligible plans.IQ context and advanced actions |
| Brand controls | Pro includes 2 Brand Voices, 5 Knowledge assets and 3 Audiences. Business supports unlimited IQ context and style-guide controls.Current plan matrix |
| Publishing integrations | Business offers API access, custom agents and administration including SSO and SCIM. Chrome and Edge extensions bring writing access into supported sites.API and enterprise controls on Business |
| Projects and usage limits | Business credits are shared across a workspace. The rate card lists 40 credits per Research or Translation run, 100 per Optimization run and 10 per GEO Hub query or page; dollar conversion depends on the contract.Advanced Business actions; not Pro word pricing |
Jasper alternatives
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Compare with JasperJasper FAQs
How much does Jasper cost?
Pro costs USD 69 per seat per month with monthly billing. Annual billing advertises a USD 59 monthly equivalent paid up front. Business pricing is custom.
Does Jasper have a free plan?
The current pricing page offers paid Pro and Business plans. The seven-day Pro trial requires payment details and becomes a paid subscription unless cancelled.
What is Jasper Brand Voice?
Brand Voice uses examples of existing writing to guide generated content. Pro includes two voices; Business offers broader company-context and style-guide controls.
Do all Jasper actions use credits?
Business’s advanced actions have a shared credit model. Ordinary content creation and advanced actions have different usage terms; the published credit rate card is not a dollar price per word.
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