Apollo
Apollo: AI prospecting, contact enrichment and sales outreach
Apollo brings business contact data, AI research and sales engagement into one platform. Find prospective accounts, enrich records and build outreach across email, calls and follow-up tasks, with CRM connections and usage-based credits.
Free plan availableAccount required
- Access
- Free and paid plans
- Available on
- Web, API
From account research to an organised sales pipeline
Apollo combines contact discovery with a sales execution workspace. Lists, sequences, dialing, meeting scheduling and analytics share account context. Inbound tools add form enrichment and lead routing. Some newly advertised Workspace capabilities, including its book of business and nurture campaigns, are marked coming soon.
The AI Assistant uses company, audience and offer context to research accounts, build lists and draft sequences. It can create outputs inside Apollo rather than returning text alone. Assistant access is currently an introductory offer on paid plans, with limited Free chats. Credit-consuming enrichment or research remains chargeable; Apollo says the Assistant shows these costs for confirmation.
Salesforce and HubSpot appear in the official integration marketplace. Developer tools include APIs and MCP, with endpoint access and usage governed separately. The Free pricing card lists API access, so API availability should not be confused with the advanced capabilities mentioned in the pricing FAQ. CRM connections also depend on the selected plan.
Credits cover different actions, including contact details, enrichment, research and eligible calling. Usage history separates features and surfaces, while permission controls determine who can inspect other users’ spend. Contact data and AI findings still need review: database coverage does not guarantee a correct phone number, a receptive buyer or successful delivery.
Best for
- Small sales teams combining prospecting with outreach
- Revenue operations teams enriching CRM records
- Sellers researching accounts and building multichannel sequences
Limitations
Seat subscriptions, credits and optional Inbound or Advanced Dialer add-ons are separate costs. AI Assistant pricing is introductory. Organisation-plan billing labels differ between the selectors; annual eligibility is clearer than monthly availability. New Workspace features marked coming soon are not treated as available.
Apollo features
Contact and account discovery
Build targeted lists from business contact and company data.
AI account research
Research prospects and draft messaging using company and buyer context.
Multichannel sequences
Coordinate email, calls and social follow-up tasks.
Calling and meeting tools
Use eligible dialer, recording and booking features within the sales workspace.
Inbound enrichment and routing
Add company context to forms and route incoming leads.
CRM and developer connections
Connect supported CRM systems or build with APIs and MCP.
Apollo pricing
Free plan available. Plans and included features vary. Visit Apollo for full plan details and current offers.
Technical specifications
Sales
| Feature | Apollo |
|---|---|
| Sales workflow | Contact discovery, account research, sequences, dialing, meeting scheduling and inbound routing.Some new Workspace capabilities are coming soon |
| Prospect and account sources | Business contacts and companies, connected account data and AI research.Inputs and account access affect AI context |
| CRM integrations | Official Salesforce and HubSpot integrations; public APIs and MCP also documented.Paid CRM features and endpoint-specific eligibility |
| Review and sending controls | Assistant actions with credit costs are shown for confirmationCredit confirmation does not imply every outgoing message has a mandatory approval gate |
| Contact and enrichment limits | Seat plans plus team-pooled credits; credit costs differ for contact data, enrichment, research and calling.Plans and historical configurations affect credit-consuming actions |
Apollo alternatives
Clay focuses on configurable enrichment and research workflows. Outreach and Salesloft offer broader sales engagement and revenue execution platforms.
Outreach
Sales engagement and AI agents with deal and forecasting capabilities.
Compare with ApolloSalesloft
Cadences, seller task prioritisation and revenue intelligence.
Compare with ApolloApollo FAQs
Is Apollo free?
Apollo has a Free plan with limited credits and features. Its pricing card currently lists 75 credits per seat per month and two team sequences.
Does the AI Assistant use credits?
The Assistant itself is currently introductory on paid plans, but actions such as enrichment and AI research can consume credits. Apollo says the Assistant shows applicable costs and asks for confirmation.
Do Apollo credits roll over?
No. Apollo’s pricing FAQ says unused credits expire at the end of the billing period, including unused add-on credits.
Can I connect Apollo to my CRM?
Salesforce and HubSpot are listed in the official marketplace. Paid plans include CRM integration and enrichment capabilities; setup and field behaviour depend on the connection.
Is every Apollo contact guaranteed to be accurate?
No. Apollo provides contact data and enrichment, but individual records can become outdated and require verification. Coverage and advertised verification are not a guarantee of a successful conversation.
Are Inbound and Advanced Dialer included in the seat price?
They are separate add-ons with per-team pricing. Calling and form-enrichment credit usage can also apply.
Is this your product? Claim this page to update your listing.